Two Lenses, One Vision

At CourtLynn, we have a moderating duo that not only uncovers deep truths but also connects them directly to marketing actions. When you work with our Dynamic Duo, you don’t just get skilled facilitation — you get the power of two distinct perspectives that create richer, more actionable outcomes.

Katherine B. McKeithen, PhD brings deep expertise in qualitative methods, human behavior, and advanced research design. With over 30 years of experience uncovering the “why” behind consumer decisions, she ensures every discussion digs below the surface and delivers nuanced insight.

Courteney L. Wilds, MBA combines extensive qualitative expertise with a strong background in quantitative research and marketing strategy. With a proven ability to connect insights to market realities, she focuses on turning conversations into frameworks and strategies that drive growth.

Kathy and Courteney are both well versed in various types of qualitative studies including:

• One-on-ones
• Dyads & Triads
• Mini Groups
• Full Groups

Respondent types include:

• Physicians
• Patients/Caregivers
• Consumers
• C-Suite/Executives
• Consumers
• Business leaders
• Non-profit donors/members