With over 25 years of experience on both the client and vendor sides of consumer and marketplace insights, Courteney Lynn Wilds has worked for and with some of the world's most iconic brands including AT&T, American Express, Microsoft, Unilever (Suave, Dove and Caress) and Sanofi Pharmaceuticals. Early in her career, she provided all the strategic advertising and branding research for Blue from American Express which resulted in the best card launch for American Express at the time. It also garnered her two company awards; one of which was the top award the company gives. At Sanofi, her strategic DTC research was instrumental in Plavix, a medication for heart and stroke, becoming a blockbuster drug in record time. With strong interpretive skills, knowing how to take data and translate it into winning strategies, Courteney’s innovative techniques and analytical discernment makes her a sought after partner for her clients.
With CourtLynn Insights, Inc., Courteney is responsible for the day-to-day management of the corporation. She is the President of the Insights Practice which includes CourtLynn Multicultural and Expertise by CourtLynn. She is also an instructor for CourtLynn Academy, teaching marketing research techniques and business management courses.
With over 35 years of qualitative and quantitative expertise Katherine McKeithen, PhD has been a valuable partner for various corporations and municipalities including AT&T, IBM, Unilever and the City of Morristown in New Jersey. She uses her unique analytical skill set to create innovative techniques which extract underlying reasons and rationale from consumers. Her skills have aided her partners in understanding decision processes used by rheumatologists when they develop treatment plans for their RA patients, helped to identify key influences on decision making when consumers use prepaid (shopping) cards, and the impact of new packaging designs on retention and acquisition of body wash users. She has developed brand-specific marketing strategies and communications plans based on needs analyses and product launch objectives, provided support for market segmentation, modeling and demand analysis for the optimization of consumer programs and developed research tools for improving consumer marketing effectiveness. Kathy is a true partner for her clients and ensures that data is usable for both strategic and tactical planning.
Kathy is the Executive Vice President of CourtLynn Insights Inc. She handles the operations for the corporation - managing clients and directing project teams. Additionally, Kathy is the President of CourtLynn Academy where she uses her experience as a corporate trainer and college professor to design and teach CourtLynn courses in corporate marketing research techniques and Diversity & Inclusion.
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