CourtLynn Services

At CourtLynn, we recognize that every business issue is unique. Therefore, every engagement is built from the ground up using state of the art technology driven by human ingenuity. Our thought leadership includes:

• Strategic Thinking - Understanding your brand, business objectives, and industry environment from cultural, consumer, and business perspectives feeds our strategic outlook for your business.
• Analytical Acumen - We use our strong analytical skills to analyze, synthesize, and interpret industry, market, and consumer insights, which inform our strategic perspective.
• Vision and Innovation - We incorporate innovative, forward-thinking ideas into your long-term strategies. 
• Communication - We use our excellent verbal and written skills to communicate our vision and data understanding into your plans effectively, clearly, and concisely.

While we work in all industries, we have subject expertise within 5 major industries:

• Telecommunications
• Financial Services
• FMCG (consumer goods)
• Public Sector/Non-Profits
• Pharmaceuticals/Healthcare/Health Insurance

CourtLynn consultants are well versed in the techniques needed to address your business needs including:

Qualitative Research

In-person: IDIs, Diads, Triads, Mini Groups, Full Groups, Ethnography studies, group workshops

Online: Focus Groups, IDIs, Bulletin Boards

Quantitative Research

Product Concept Testing, Longitudinal Tracking Studies, Pre/Post Studies, Segmentation Studies, Choice/Conjoint Studies, Position & Messaging Testing, Pricing, Brand Assessment

Depending on your needs, we deliver based on your specific business or brand objectives. All reporting includes actionable insights that are easy to understand and implement. Some of our client deliverables include:

• Data synthesis reports - We use our expertise in data analysis to synthesize your primary data adding in secondary data where needed.
• Story-driven data insights reports - we build your customers' story so that you have a better understanding of your customers' thoughts, wants, and desires.
• Consumer-centric strategic and tactical plans - Based on your customer's story, we will then work with you to activate their thoughts and desires throughout your tactical and strategic initiatives.
• Data Activation Consultation—Whether providing advice or serving as a trusted member of your project team, we ensure that your customer's voice is activated throughout your marketing initiatives.